Unpacking the Double Diamond Process: Discover, Define, Develop, and Deliver

The Double Diamond Process is an essential framework for creating successful design projects, and it’s at the heart of our work at Tea Rose Studio. This process begins with the Discover phase, where we conduct in-depth research to gain insights into the target audience and identify the core challenges they face. In the Define stage, we narrow down the insights we’ve gathered, defining the main problem to create a focused project direction. Moving into the Develop phase, we brainstorm, prototype, and refine potential solutions, ensuring that each idea aligns with our goals and meets the needs identified in the discovery phase. The final stage, Deliver, is where we launch the solution, making any final tweaks to maximize impact. This structured, iterative approach allows us to create well-researched, thoughtful solutions that drive results. Through the Double Diamond Process, we ensure each project is both innovative and effective, guiding our clients from concept to delivery with clarity and purpose.